More frequently than ever, consumers are utilizing apps for news, food, information, social networking, and more. Of course, the cloud forms the core of the app economy and small to medium businesses need service providers that support their financial needs and requirements. In his article, "Bringing Apps and Start-ups Together," Prabhakar Jayakumar writes that 90% of all data used over the last two years was created using an optimized data management tool. For digitization to progress, modern app development requires efficient data management and processing. The app must engage users and generate content, "and then process the data generated to garner insights, which can enhance the performance of the app or brand," writes Jayakumar. He adds that this is where cloud service providers can be of great help, in setting up databases to be quick and fail-proof. In short, Jayakumar sees service providers can help SMBs deploy applications quickly and cost-effectively: "Less coding, limitless scalability, exceedingly fast deployments, and fool-proof security are the pillars of tomorrow's app economy, powered by the cloud." Read Jayakumar's entire article and contact us for cloud migration support.